Why Shooting in RAW Can Transform Your Photography
We talk about how RAW can transform your photography workflow
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- Technology
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 EOS R6 V mirrorless camera and RF 20-50MM F4L IS USM PZ
Canon unveils two new tools for creators: The full-frame handheld EOS R6 V mirrorless camera and the innovative RF 20-50MM F4L IS USM PZ power zoom lens, designed to unlock creative freedom for professional and aspiring content creators.
The IAFPRead article - Lenses
NEW NIKKOR Z 70-200MM F/2.8 VR S II LENS
FASTER, LIGHTER, MORE PRECISE: THE NEW NIKKOR Z 70-200MM F/2.8 VR S II LENS IS ENGINEERED FOR THE PROFESSIONAL IN PURSUIT OF PERFECTION
The IAFPRead article - Lenses
- Lenses
Canon Launches New RF lenses
Canon has expanded its professional RF lens lineup with two new ultra-wide L-series lenses, giving photographers and filmmakers more creative flexibility.
The IAFPRead article - Business
Finding Your Photography Niche: Why Clarity Beats Being Good
In a crowded photography market, "being good" is no longer enough. What separates photographers who struggle for enquiries from those who build sustainable, recognisable businesses is often not skill, but clarity around their niche.
IAFP EditorialRead article - Printing
Why Printing Your Photographs Still Matters in a Digital-First World
In today's photography landscape, it's easier than ever to take thousands of images and never physically see a single one. While digital storage is incredibly convenient, relying on it alone risks losing something fundamental about what photography is meant to be.
IAFP EditorialRead article - Technique
Why Light Meters Are Still Relevant in Modern Photography
Despite technological advances, light meters remain essential tools for many photographers. From studio professionals to film shooters, they offer precision, consistency, and creative control that in-camera metering alone cannot fully replace.
IAFP EditorialRead article - Business
Why Backups Are Non-Negotiable for Photographers
The Importance of Backups and Best Practices in a Digital Photography Workflow
IAFP EditorialRead article - Business
- Business
How to Smash Your Photography Business in 2026
Practical, no‑nonsense advice for solo photographers who want more bookings, better clients, and a calmer business.
The IAFPRead article - Press Releases
Sony Launches Alpha 7 V and FE 28-70mm f/3.5-5.6 OSS II
Delivers Dramatic Evolution in AI Subject Recognition Capabilities and High-Speed Performance for Stills and Video
The IAFPRead article - Cameras
Canon EOS R6 Mark III and RF45mm F1.2 STM
Canon Unveils New EOS R6 Mark III Hybrid Powerhouse Camera and Compact RF45mm F1.2 STM Lens
The IAFPRead article - Business
Keeping Proper Records as a Small Business: Why It Matters More Than You Think
Running a photography business isn't just about creating beautiful images. Behind the scenes, the health and longevity of your business depend heavily on how well you manage your records.
IAFP EditorialRead article - Lenses
Nikon adds fast macro and wide-angle zoom to Nikkor Z DX
TOKYO - Nikon Corporation (Nikon) is pleased to announce the release of the NIKKOR Z DX 16-50mm f/2.8 VR, a standard zoom lens for APS-C size/DX-format mirrorless cameras.
The IAFPRead article - Press Releases
Sony Unveils FE 100mm F2.8 Macro GM OSS: Redefining Macro Photography to Reveal New Worlds
Sony releases the first medium telephoto macro lens in the G Master series, featuring 1.4x magnification, advanced stabilisation, and intuitive handling for professional macro photography.
IAFP NewsRead article - Lenses
Canon Europe announces the RF 85MM F1.4L VCM
A portrait classic, reinvented: new professional Canon 85mm lens designed for hybrid shooting
The IAFPRead article - Technology
Nikon Unveils Stunning Silver Edition Z f with Premium Exterior Options and Film Grain Feature
Nikon has announced a new silver edition of their popular Z f full-frame mirrorless camera, combining the timeless aesthetic of classic film cameras with cutting-edge digital performance.
IAFP Editorial TeamRead article - Business
Running A Successful Photography Business in 2025
A comprehensive guide to building and running a successful photography business in 2025, covering technology, marketing, client management, and future-proofing strategies.
IAFP EditorialRead article - Press Releases
Hasselblad Unveils the 907X & CFV 100C: Enhancing Medium Format Photography with Versatility & Unmatched Image Quality
Hasselblad introduces the 907X & CFV 100C, a modular 100-megapixel medium format camera with three photographic abilities. It has a new 100-megapixel back-illuminated sensor, doubling the resolution of the 907X & CFV II 50C.
IAFP NewsRead article - Press Releases
Hasselblad Introduces the XCD 2,5/25V, A Wide-Angle Lens for Night Photography
The XCD 2,5/25V is the widest-angle lens in the Hasselblad XCD Versatile (V) series. It has a 20mm full-frame equivalent focal length and a maximum aperture of f/2,5.
IAFP NewsRead article - Press Releases
Hasselblad Introduces the XCD 3,2-4,5/20-35E Lens, Its First Ultra-Wide-Angle Zoom Lens
The XCD 3,2-4,5/20-35E is the first ultra-wide-angle zoom lens and the first lens in the Hasselblad XCD E series. It has a 16-27mm full-frame equivalent focal length range with a maximum aperture of f/3,2.
IAFP NewsRead article - Press Releases
Hasselblad Unveils the X2D 100C Earth Explorer Limited Edition, An Exclusive Kit for Adventurous Photographers
The Hasselblad X2D 100C Earth Explorer Limited Edition includes an X2D 100C camera body, an XCD 55V lens, and accessories. Limited to 1,000 units worldwide, it has a Tundra Brown exterior.
IAFP NewsRead article - Press Releases
Hasselblad Expands XCD Portable Lens Series with the Lightweight, Standard XCD 3,4/75P Lens, Ideal for Portraits, Street, and Still-Life Photography
The XCD 3,4/75P is the first standard lens in the Hasselblad XCD Portable (P) series. It has a 59mm full-frame equivalent focal length and a maximum aperture of f/3,4, the largest in the XCD P series.
IAFP NewsRead article - Software
EOS R1 and EOS R5 Mark II: Firmware and system updates
EOS R1 and EOS R5 Mark II: Powerful new firmware and system updates for professional news and sports photographers
The IAFPRead article - Press Releases
Fujifilm Unveils X-E5: Premium Aluminum Design Meets 40.2MP Excellence
Fujifilm announces the X-E5, featuring a machined aluminum top-plate, 40.2MP X-Trans CMOS 5 HR sensor, and powerful 7-stop IBIS—all in a compact, lightweight body designed for photography enthusiasts.
IAFP NewsRead article - Press Releases
Sony Launches FE 50-150mm F2 GM: World's First Telephoto Zoom with Constant F2 Aperture
Sony introduces the world's first telephoto zoom lens with a maximum focal length of 150mm and F2 aperture, designed for wedding, portrait, indoor sports, and video professionals.
IAFP NewsRead article - Press Releases
Sony Launches Its First 800mm Super Telephoto Zoom G Lens: FE 400-800mm F6.3-8 G OSS
Sony introduces its first 800mm super telephoto zoom lens in the G series, offering exceptional reach and image quality for wildlife, sports, and nature photographers.
IAFP NewsRead article - Press Releases
Sony Releases the Alpha 9 III: World's First Full-Frame Camera with Global Shutter System
Sony announces the Alpha 9 III, featuring the world's first full-frame image sensor with a global shutter system, delivering unprecedented speed and performance for professional photographers.
IAFP NewsRead article - Press Releases
Sony Announces the Highly Anticipated FE 85mm F1.4 GM II: Lightweight Portrait Lens
Sony unveils the second generation of its acclaimed 85mm F1.4 G Master lens, featuring improved autofocus performance, reduced weight, and enhanced optical quality for professional portrait photography.
IAFP NewsRead article - Press Releases
Sony Announces Firmware Updates for Alpha 1, Alpha 1 II, and Alpha 9 III
Sony releases comprehensive firmware updates for its flagship Alpha cameras, enhancing autofocus performance, video capabilities, and overall functionality for professional photographers.
IAFP NewsRead article - Press Releases
Sony Introduces the RX1R III: Premium Compact Camera with Full-Frame Sensor
Sony announces the RX1R III, a premium compact camera featuring a full-frame sensor and fixed 35mm F2 lens, designed for professional photographers seeking ultimate image quality in a portable package.
IAFP NewsRead article
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