Canon EOS R6 Mark III and RF45mm F1.2 STM
Canon Unveils New EOS R6 Mark III Hybrid Powerhouse Camera and Compact RF45mm F1.2 STM Lens
Today, Sony introduces the Alpha 7 V, the highly anticipated fifth generation in the popular Alpha 7 Full-frame mirrorless line-up powered by the newly developed partially stacked Exmor RS™ CMOS image sensor with approximately 33.0 effective MP (megapixels). The new image processing engine BIONZ XR2™1 incorporates the AI processing unit functions of the latest α™ (AlphaTM) series. Through these innovations, the Alpha 7 V delivers a significant performance boost across every aspect of imaging, from Real-time Recognition2 AF(Auto-Focus) to Real-time Tracking3, speed, stable colour accuracy, still capture, and video versatility.
Additionally, Sony launches the FE 28-70mm f/3.5-5.6 OSS II, a full-frame compatible, compact and lightweight standard zoom lens that supports the Alpha 7 V’s high-speed continuous shooting.
“The Alpha 7 V resets expectations on what an all-around Full-frame camera can achieve,” said Yann Salmon-Legagneur, Head of Marketing, Sony Imaging, Products and Solutions, Sony Europe. “By evolving autofocus intelligence, colour science, and system responsiveness, we’re enriching our expanding lineup with a powerful new option that provides creators with an advanced tool capable of keeping up with their creativity and bringing them one step closer to achieving their dreams.”